David Mattson

A study conducted by Captivate Network found that, during the summer months, employees were 45% more distracted than other times of the year. Additionally, the study revealed that productivity in the workplace drops 20% in the summer months. When the entire group is affected by the summertime blues, it can be challenging to keep them motivated and focused on workplace goals.

The infamous summer sales slump may be in full swing in your business, but it's time to turn things around. By rethinking your summer sales plan, you can use a slower market to your advantage. Follow our guide to building a sales plan that withstands summer slumps and turn these notoriously slow months into productive and profitable opportunities.

Summer brings longer days filled with cookouts, beach vacations, and plenty of outdoor fun, but it also tends to bring sales slumps in many industries. Customers hesitate to buy and put off making decisions during summer months, leading to low sales figures. After hearing “no” hundreds of times—or never hearing back at all—sales teams quickly lose motivation to keep selling during this period. Try out these effective ways to keep your sales team motivated during the unavoidable summer sales slump.

As a leader, it’s important to continue your knowledge and training, developing new techniques to bring back to your sales team. Summer presents a great opportunity to spend some time expanding your knowledge by reading inspiring books by business leaders and entrepreneurs.

How do you win business with the enterprise organizations, serve them effectively, and expand the relationship over time? These business objectives sound simple enough, but the present unique opportunities and unique challenges.

When the economy took a nosedive, most sales professionals quickly responded in one of two ways.

Sandler Training, Alpharetta and metro Atlanta, GA can help you with "Solutions for Sales Recovery."

Often, customer service reps have greater access to customers and prospects than anyone else in the company - including sales teams. In many cases, it's wise to have customer service teams handle some sales responsibilities to increase bottom-line results.

Strategic planning is something many companies undertake, but not as many are successful in implementing them. Goals are divvied up to the appropriate team members with the expectation to fulfill them, sometimes without an action plan to do so.

The odds of obtaining business from a former client are typically better than the odds of obtaining business from cold prospecting. So, keeping in touch with former clients is not only the professional thing to do, it also makes good business sense.